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School of Business: Business

A guide to resources and ebooks for those in the School of Business.

Business & Marketing Ebooks

The Business of Building a Better World: The Leadership Revolution That Is Changing Everything

Global Business: An Economic, Social, and Environmental Perspective Third Edition

Legal Guide for Starting and Running a Small Business

Start Your Own Business: The Only Startup Book You'll Ever Need

The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak

Marketing Research for Small Business: An Efficient and Effective Functional Approach

Social Media For Small Business: Marketing Strategies for Business Owners

The Six New Rules of Business: Creating Real Value in a Changing World

The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

Forces for Good: Creating a Better World Through Purpose-driven Businesses

Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human

Crystal Clear Communication: How to Explain Anything Clearly in Speech or Writing

Humble Inquiry: The Gentle Art of Asking Instead of Telling

Words That Work in Business: A Practical Guide to Effective Communication in the Workplace

The Cactus and Snowflake at Work: How the Logical and Sensitive Can Thrive Side by Side

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